PRESS ADVISORY: 18MillionRising.org (18MR) Pulls Hoax on Gap Inc., Corporation Responds by Shutting Down www.gapdoesmore.com
Campaigns • May 20, 2014 • By 18MR StaffYesterday, the AAPI online activist group 18MillionRising.org successfully launched a hoax campaign targeting Gap Inc. for its failure to take responsibility for the safety and wellbeing of Bangaldeshi factory workers. Leveraging a website (www.GapDoesMore.com, now defunct) and Twitter account (@GapDoesMore, now defunct), 18MR posed as the clothing giant and announced…